1pm individuals and community groups with businesses and organisations to promote come in to set up their displays. 2pm doors open to the public to […]
Puhoi Axemen`s club is hosting the largest woodchopping event in the Northland Calender in association with The Puhoi Hotel and Stables.
Axemen will come from around the country and Australia to compete at this major event, so come grab a beer and watch the show, plenty of merchandise to buy and raffles to win.
Join us at this month’s market. Relaxed, quirky, family friendly, easy parking. Music by Puhoi locals, Natalie Northover Winter and Rock ‘n Horse
New food truck this month. Brody and Josh are both professional chefs
with over 20 years’ experience in an array of cuisines and decided to
launch their sustainable burger concept earlier this year. Creating
tasty beef and vegan burgers with the best local produce available. Car boot spots available, book now. Many treasures to be found.
By
now Puhoi Organic Distillery has become a recognized boutique niche
brand created by Kirichuk family, based solely on the internal
family’s knowledge, skills and resources. Despite the miniature
size of the Distillery team, operated by only three family members,
the Distillery’s range amazes the connoisseurs both with the number
of the products, and with the unobtainable level of their bespoke
quality.
Our efforts helped to position the small sleepy New Zealand village of Puhoi as a major attraction for the world’s experts in the area of elite alcohol. The best proof of this is the May 2019 publication by Lonely Planet titled ‘Global Distillery Tour’:“If you’re after a genuinely boutique experience, this distillery should top your list”, says the world’s most trusted tour guide about Puhoi Organic Distillery. Such high evaluation proves that the Strategic ‘Mission Impossible’ idea composed in 2004 by three highly skilled Ukrainian immigrants was successfully realized in New Zealand, the best country for such daring innovative beginnings.
The
Puhoi
Organic Distillery’s statement: “We
apply the curative power of Mother Nature to bring happiness and
wellbeing to people and leave only green footprints on the Planet”
reflects the family’s business philosophy and the revolutionary
technological concept invented by the family.
Nowadays
aggressive marketing
degraded perception of alcohol to the “inevitable evil” status.
This is despite of the fact that only recently it was (and sometimes
still remains) the core ingredient of the majority of effective and
commonly used remedies. The driving forces behind this rapid
degradation were giant pharmaceutical companies and the greedy
unscrupulous manufacturers of the cheap & nasty booze. Puhoi
Organic Distillery’s team strongly objects to this “inevitable
evil” tendency, and does not want to be a part of this dirty game,
therefore a multi-stage innovative approach has
been adopted to reverse these sad and unhealthy trends. As one of the
victorious results, the Art & Science of Enotherapy (treatment by
alcohol-based remedies) was revived by our team in the 21st
century in Kiwiland.
Our
Strategic “Mission Impossible” plan, formulated in 2004, included
creation of Enotherapy
R&D laboratory, which would provide home occupation for the whole
family. At the same time our activity was required to be 100%
environmentally friendly and sustainable for our family team, working
there, and for the environment
of the historic Puhoi village.
The
key persons responsible for the success of the Strategic “Mission
Impossible” plan realisation are husband and wife, Alex and Iryna
Kirichuk.
Alex
Kirichuk is
a celebrated Master Distiller, who graduated as a Nuclear Power
Engineer in the USSR (thank God, a totally useless qualification in
NZ), and then re-applied his unique set of skills and knowledge to
the invention of revolutionising, cutting edge eco-friendly
distillation technologies and equipment here in New Zealand. Alex has
been recognised as a guru in the art of distillation internationally,
and his advice has been sought by the professionals from New Zealand,
Australia, USA, Japan, China, Philippines, Ukraine, Russia, etc.
Alex
would be destined to die after Chernobyl disaster in 1986, due to the
cruel communist system of the USSR which deployed Alex and his
colleagues to deal with the nuclear power incident. However, his wife
Dr
Iryna Kirichuk (MD), had different plans, and used her knowledge and
skills to save the life of the future Master Distiller.
Dr
Iryna Kirichuk (MD), presently is the world’s only expert in
Enotherapy practicing in New Zealand. She transforms more than 30
years of her medical experience (specializing in Cardiology) into the
unique formulations of functional beverages according to the Science
of Enotherapy, which are handcrafted by Puhoi Organic Distillery. Dr
Kirichuk (MD) is also one of the top international experts in the
fields of Natural Adaptogens, herbal medicine, bee products and other
natural methods of treatment.
The
second generation of the family team is represented by Victoria
Kirichuk, Master Distiller Junior & the in-house Perfumer, with
the background in Business & Management, who, as a polyglot
(speaks five languages) runs our PR.
Even
such talented team required eleven challenging long years of
non-commercial R&D activity in order to open Puhoi Organic
Distillery’s boutique workshop in October 2015, the result of which
were the following innovative achievements:
A
unique all-natural recipe range developed
Unique
equipment designed and custom-made locally
Revolutionizing
technologies created, tested and approved
Multiple
required licenses, certificates and permits obtained from Auckland
Council and NZ Customs
Eco-friendly,
solar-powered workshop built on the Kirichuk family property,
equipped with all the necessary modern engineering systems (own deep
artesian water bore, communications, Wi-Fi, hard-surface driveway
and spatial visitor parking, certified kitchen, septic and
after-septic irrigation field, gravity cooling system, CCTV, etc).
Packaging
design and brand elements developed in-house (brands, logos, labels,
styling, art photos, etc.) by the family team
Intellectual
Property protection implemented by the family team (13 Trade Marks
registered with IPONZ) without extrinsic help
Company
website/online store www.spirits.net.nz
designed, developed and run by the family team without extrinsic IT
help
Strong
networks with the direct suppliers of ingredients, packaging, etc.
established without mediators and middlemen
Multi-stage
5-year Strategic Plan developed for 2015-2020 years. The Strategic
Plan is based on the self-sufficiency and internal family financial,
labour and intellectual resources
In
October 2015 the commercial Distillery’s workshop was open on the
family’s residential property at 9 Saleyards Road, Puhoi. Our
family team adhered to the Strategic Plan, the success of which has
been proved by the following achievements:
In
2016 our customer list was enriched
by such distinguished customers as Royal New Zealand Yacht Squadron,
Giraffe restaurant by Simon Gault, Wharekauhau Lodge, and others.
In
2017 Puhoi Organic Distillery became a Finalist in the Best Emerging
Business category, Westpac Awards.
In
2018 Puhoi Organic Distillery was awarded with two significant
awards:
1) People’s Choice Award, Westpac Awards
2)
Best Artisan Spirit with Artisan Food&Beverage Awards powered by
Massey University
Named
by Lonely Planet as the “top of the list boutique distillery
worldwide”
As
of today, Puhoi Organic Distillery has received not only an
unimpeachable recognition as the craft manufacturer of ‘unobtainable’
level of spirits and other fine products, but also became an
educational Enotherapy centre and the only Distillery in Auckland
open for tourists.
According
our company’s policy, we chose not to supply to the mainstream
liquor stores. Therefore, our products are showcased only with the
high-end, highly reputable merchants such as Smith&Caugheys and
Fine Wine Delivery Co.
Currently
Puhoi Organic Distillery is at the final stage of our 2015-2020
Strategic Plan, which includes export development. The multiple
International Spirits’ Competitions’ Awards and the initial
successful steps of export to Australia and UK have encouraged our
planning of further export development to other countries such as
China, Japan, Singapore, etc. The successful realization of our
initial Strategic Plan enabled us to commence early work on our next,
2021-2026 Strategic Plan.
Come out for some brain teasing fun at the Ahuroa Community Hall Quiz Night!
Organise a team of 5 or more and book a table through Jo Bullock ( bullock_joanna@hotmail.com this is just to make sure we have enough people coming to make it worthwhile!), brush up on your general knowledge and come and have some fun at our local Hall.
BYO drinks and a supper plate to share if you like, we will also provide some tea and coffee to keep everyone’s brains charged up!
Kicks off at 8pm at the Ahuroa Community Hall on Ahuroa Rd (Next to the school)
